Posted on Thursday, 13th November 2008 by LMN
Malcolm Gladwell’s the Tipping Point caused quite a stir back in 2000 when it was originally published. Largely based on psychologist Stanely Milgram’s 1967 “Six Degrees of Separation” study, the Tipping Point sought to connect social networks and epidemics to modern business. Gladwell proposed that social epidemics and stickiness could be engineered by leveraging the [...]
Tags: Business growth, mind map, Six degrees of separation, Tipping point
Posted in Book Review | Comments (3)
